Not that I consider my content great—if anything, I think my writing is “average.” Do you think it's amazing? Sweet. Don't tell me, or my ego will get too big.
Nonetheless, let's start with how to find these interested readers.
When you're just starting out, it's always the same. You have to go out and find people to follow you. With no followers, no credentials, etc. you think people are just going to stroll along to your blog, find it fascinating and start spamming it everywhere?
Well, they might, but that's a completely separate topic. For now, let's focus on helping you to find people who will be faithful followers. This is the “search engine method.”
Do an “advanced search” on any search engine. Generally, these let you limit your results to certain website domains. For Blogspot, you'll want to search under the domain “blogspot.com.” When you do, enter the topic you believe is most relevant to your blog (mine would probably be writing, business or psychology, since I've got a lot of variety here) and hint Enter! You'll find all relevant blogs on the Blogspot website. Of course, you can do the same for other blog-hosting sites.
Follow the people you find, and make sure to comment. Frequently. There's nothing more motivating than a reader who makes sure to read your work every time—and comment on it, at that. While it might not generate much interest at first, think about it: Wouldn't you eventually grow curious about the people so faithfully following you?
Look at the people following them. Chances are you'll find much the same, probably many more people in your topic of interest, in your niche (more on that in a future entry), who will give you ideas and traffic. Remember to be kind, polite, and so on, while still remaining honest and true to yourself.
This is just one method. There are, of course, many others, and none of them are “right” or “wrong.” One may work for one person, it may not for another. However, generally speaking, doing this helps you to find followers. True, it might not generate millions of hits and generate lots of moolah, but hey, it's better than nothing, right?